Sobefy Live — event and festival branding, production, ticketing and marketing in Miami. One team from concept to the drop.

( 01 ) THE SPARK · [ 001 / 007 ]

It starts as a feeling.

Every unforgettable event starts as an idea. We shape the name, the world and the brand people can't stop talking about.

ConceptEvent brandingCreative direction
( 02 ) THE BLUEPRINT · [ 002 / 007 ]

Then it gets a map.

3D site plans, stage layouts, zones and crowd flow. Your festival exists in full before a single tent goes up.

3D site plansStage designWayfinding
( 03 ) THE LINEUP · [ 003 / 007 ]

Then it gets a voice.

Talent booking and artist branding. The names and the story that turn a date into a night people travel for.

Talent bookingArtist branding
( 04 ) THE MACHINE · [ 004 / 007 ]

Then it goes live.

Event website, ticketing, digital marketing, social and community. The growth machine that fills every row.

WebsitesTicketingMarketingSocialCommunity
( 05 ) DOORS OPEN · [ 005 / 007 ]

And the ground fills.

Day turns to night and the grounds come alive. Every detail you branded, now lived by a real crowd.

Festival brandingEnvironmentsActivations
( 06 ) THE DROP · [ 006 / 007 ]

And the room ignites.

Front of house to the last row, the concert you imagined roars back at you. Production run tight, on cue, all night.

Concert productionLive branding
( 07 ) YOUR MOVE · [ 007 / 007 ]

So what do you want to build?

Festivals, concerts, private events, brand activations. Bring the vision. We'll make it unforgettable.

Years in the field

We don't just build events. We've run them.

For years we've produced music festivals, concerts and private events. We've created the brand images people remember, run the marketing that sold them out, and managed the communities that kept them coming back. Sobefy Live puts that full-service firepower on your side, from the first idea to the last encore.

01

Brand & Creative

An identity that sells tickets before doors open.

We build the brand image for festivals and concerts: the name, the look, the story people can't scroll past. It's what turns an event into a must-attend.

  • Event & festival branding
  • Artist & tour branding
  • Identity systems
  • Key art & graphic design
  • Creative direction
  • Merch & print
02

Experience & Production

The world your audience walks into.

From 3D site plans to the main stage, we design and run the physical experience: environments, crowd flow and the show itself, produced end to end on the ground.

  • 3D festival site plans
  • Stage & set design
  • Environment & wayfinding
  • Concert & show production
  • Brand activations
  • Lighting & AV direction
03

Digital & Commerce

Sell it out, don't just fill it.

Event websites, ticketing and the platforms that move real money, built by a team that engineers commerce for a living. No flaky plugins on the one day that counts.

  • Event websites
  • Ticketing & registration
  • Custom platforms & apps
  • Payments & access
  • Live analytics
04

Growth & Audience

We know how to fill a field.

We run the marketing and community for music festivals: paid, social, content and the superfans who bring ten friends. Demand you can plan for, not just hope for.

  • Digital & paid media
  • Social media management
  • Community management
  • Content & video
  • Email & CRM
  • Influencer & partnerships
How we work

Five stages, one flight.

01

Concept

Idea, positioning and brand. The world your event lives in.

02

Design

Identity, 3D site plans, stages, key art and environments.

03

Build

Website, ticketing, apps and the systems that run it.

04

Launch

Marketing, social, community and sales that fill the room.

05

Live

Production and show. The moment, executed flawlessly.

Track record

We've produced festivals. Built their brands. And filled them.

This isn't an agency bolt-on. It's hands-on event experience, backed by an engineering studio that's built custom commerce and software since 2013. One accountable team that owns the whole outcome.

We've produced the whole thing.

Festivals, concerts and private events, run from first concept to final encore. Not outsourced, not theoretical. Real shows, real crowds, real deadlines.

We've built the brands events are known by.

The identity, the key art, the social presence. The image that makes an event feel unmissable and turns a lineup into a sold-out night.

We've run the marketing that sold them out.

Paid media, social and community for music festivals. The machine that fills a field, plus the engineering that keeps checkout standing when demand spikes.

Selected work

Events we've helped bring to life.

From reggae institutions to our own eCommerce summit. Branding, marketing and production for the moments people remember. Keep scrolling →

9 Mile Music Festival — Miami, FL · Reggae · Since 1993
( 01 )

9 Mile Music Festival

Miami, FL · Reggae · Since 1993

The reggae institution founded by Bob Marley's mother. A Miami Beach ritual of peace, love and unity, three decades strong.

Festival brandingDigital marketingSocial & communityGraphic design
Kaya Fest — South Florida · Reggae · The Marley Family
( 02 )

Kaya Fest

South Florida · Reggae · The Marley Family

The Marley family's celebration of reggae, love and legacy. A rite for the culture, wall to wall with icons.

Event brandingSocial mediaContent & creative
Panama Utopia Music Fest — Panama City · Reggae · Reggaeton · Electronic
( 03 )

Panama Utopia Music Fest

Panama City · Reggae · Reggaeton · Electronic

A tropical, multi-genre festival with Arcángel, Beenie Man, Konshens and more under one Panamanian sky. Key art and lineup identity for the whole show.

Festival brandingKey art & lineupDigital marketing
eCommerce Wave Miami — Miami, FL · Summit · Produced by Sobefy
( 04 )

eCommerce Wave Miami

Miami, FL · Summit · Produced by Sobefy

Our own event: Miami's eCommerce summit. 50+ brands, 10+ keynote speakers, one day of commerce, community and connection.

Produced end-to-endBrandingWebsite & ticketingMarketing
eMerge Americas — Miami Beach, FL · Tech Conference · Since 2014
( 05 )

eMerge Americas

Miami Beach, FL · Tech Conference · Since 2014

Miami's flagship global tech conference at the Miami Beach Convention Center. 20,000+ innovators from 50+ countries, bridging the Americas for two days of what's next.

Brand & creativeDigital marketingSocial & content
Start your event

Tell us what you're dreaming up. We'll make it real.

A few quick questions, about two minutes. A real human on our side reads every single one.

Or just email us