( 01 ) THE SPARK · [ 001 / 007 ]

It starts as a feeling.

Every unforgettable event begins as an idea — we shape the name, the world, the brand.

ConceptEvent brandingCreative direction
( 02 ) THE BLUEPRINT · [ 002 / 007 ]

Then it gets a map.

3D site plans, stage layouts, zones and flow — the festival exists before a tent goes up.

3D site plansStage designWayfinding
( 03 ) THE LINEUP · [ 003 / 007 ]

Then it gets a voice.

Talent booking and artist branding — the names that turn a date into a moment.

Talent bookingArtist branding
( 04 ) THE MACHINE · [ 004 / 007 ]

Then it goes live.

Website, ticketing, digital marketing, social & community — the machine that fills the room.

WebsitesTicketingMarketingSocialCommunity
( 05 ) DOORS OPEN · [ 005 / 007 ]

And the ground fills.

Day turns to night and the grounds come alive — every detail you branded, now lived.

Festival brandingEnvironmentsActivations
( 06 ) THE DROP · [ 006 / 007 ]

And the room ignites.

Front of house to the last row — the concert you imagined, roaring back at you.

Concert productionLive branding
( 07 ) YOUR MOVE · [ 007 / 007 ]

Now — what do you want to build?

Festivals, concerts, private events, brand activations. Let's make yours unforgettable.

Years in the field

We don't just build events. We've run them.

For years we've produced music festivals, concerts and private events — created the brand images people remember, run the marketing that sold them out, and managed the communities that kept them coming back. Sobefy Live makes that full-service firepower yours, from the first idea to the last encore.

( 01 )

Brand & Creative

An identity that sells tickets before doors open.

We've built the brand image for festivals and concerts — the name, the look, the story people can't scroll past. It's the difference between an event and a must-attend.

Event & festival brandingArtist / tour brandingIdentity systemsKey art & graphic designCreative directionMerch & print
( 02 )

Experience & Production

The world your audience walks into.

From 3D site plans to the main stage, we design and run the physical experience — environments, flow, and the show itself. We've produced events end to end, on the ground.

3D festival site plansStage & set designEnvironment & wayfindingConcert & show productionBrand activationsLighting & AV direction
( 03 )

Digital & Commerce

Sell it out — don't just fill it.

Event sites, ticketing and the platforms that move real money, built by a team that engineers commerce for a living. No flaky plugins on the one day that matters.

Event websitesTicketing & registrationCustom platforms & appsPayments & accessLive analytics
( 04 )

Growth & Audience

We know how to fill a field.

We've run the marketing and community for music festivals — paid, social, content, and the superfans who bring ten friends. Demand, engineered, not hoped for.

Digital & paid mediaSocial media managementCommunity managementContent & videoEmail & CRMInfluencer & partnerships
How we work

Five stages, one flight.

01

Concept

Idea, positioning and brand — the world your event lives in.

02

Design

Identity, 3D site plans, stages, key art and environments.

03

Build

Website, ticketing, apps and the systems that run it.

04

Launch

Marketing, social, community and sales that fill the room.

05

Live

Production and show — the moment, executed flawlessly.

Track record

We've produced festivals. Built their brands. And filled them.

This isn't an agency bolt-on. It's hands-on event experience, backed by an engineering studio that's built custom commerce and software since 2013 — one accountable team that owns the whole outcome.

We've produced the whole thing.

Festivals, concerts and private events, run from first concept to final encore — not outsourced, not theoretical. Real shows, real crowds, real deadlines.

We've built the brands events are known by.

The identity, the key art, the social presence — the image that makes an event feel unmissable and turns a lineup into a ticket sale.

We've run the marketing that sold them out.

Paid media, social and community for music festivals — the machine that fills a field, and the engineering to make sure the checkout never buckles.

Selected work

Events we've brought to life.

From reggae institutions to our own eCommerce summit — branding, marketing and production for the moments people remember. Keep scrolling →

9 Mile Music Festival
( 01 )

9 Mile Music Festival

Miami, FL · Reggae · Since 1993

The reggae institution founded by Bob Marley's mother — a Miami beach ritual of peace, love and unity, running strong for three decades.

Festival brandingDigital marketingSocial & communityGraphic design
Kaya Fest
( 02 )

Kaya Fest

South Florida · Reggae · The Marley Family

The Marley family's celebration of reggae, love and legacy — a rite for the culture, wall-to-wall with icons.

Event brandingSocial mediaContent & creative
Panama Utopia Music Fest
( 03 )

Panama Utopia Music Fest

Panama City · Reggae · Reggaeton · Electronic

A tropical, multi-genre festival — Arcángel, Beenie Man, Konshens and more under one Panamanian sky. Key art and lineup identity for the whole show.

Festival brandingKey art & lineupDigital marketing
eCommerce Wave Miami
( 04 )

eCommerce Wave Miami

Miami, FL · Summit · Produced by Sobefy

Our own event — Miami's eCommerce summit. 50+ brands, 10+ keynote speakers, one day of commerce, community and connection.

Produced end-to-endBrandingWebsite & ticketingMarketing